Social Networks Go Corporate

Chatting up colleagues at the watercooler is so...well...last century. The latest venue? Cyberspace.

 

More and more employers are setting up internal social networking sites as a way for employers to weigh in on topics ranging from making the firm greener to news about their families. More and more, employees in far-flung locations and even outsiders are also using them for work projects that require collaboration...

 

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...But Carrie Podber of echain community, a builder of client relationships via online communities, says a company site is "a good way to get employees to interact with each other. Now if you take them to a business retreat, they have already built up relationships online." Of course, such networks will be only one piece of the communication puzzle, not the complete answer. “Anything we do online will never replace the offline eye contact, the handshake or any of that,” Podber says. “This is not meant to supplant it."

 

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Social Change & echain

In the amazing best seller about social change, The Tipping Point, author Malcolm Gladwell talks about three kinds of people that contribute to social epidemics: Connectors, Mavens, and Salesmen. Carrie Podber is such a great connector I’m surprised Gladwell didn’t have a footnote with her name in it.

Been asked to “Link In” lately? In case you hadn’t noticed the way we connect around business is changing. The echain community is part of a social epidemic -- at the cutting edge of what may seem like a confusing and chaotic network to those of us who are used to going to meetings and passing out cards. Five years from now I believe we will look back and smile at our early stumbling around in this cyber world, but have hearts full of gratitude for Carrie Podber, who had the vision to get us started in this e-community.

Five years from now I believe networks like echain community will be the rule, and those who are comfortable navigating them will be much more adaptable to the rapid pace of change in the world of business. If you want to get connected, get with Carrie. If you haven’t made an appointment with her yet, do it.
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Social Networks Rule The World

...We will see regional networking grow as well. echain community is a perfect example. Based in Atlanta echain owner Carrie Podber developed a brilliant site that combines virtual networking with face to face introductions and events. It's the absolute best of both worlds for those living and working in Atlanta. Carrie's on to something. Watch her fabulous idea spread...

 

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